Hershey celebrating trailblazing women
As part of their curate “She Inspires” campaign for International Women’s Day 2025, Hershey Thailand released a limited-edition version of their Hershey bars designed in the Thai language and featuring special key women’s inspirational women from the lives of consumers.
To pay homage to the many inspiring Thai women around us, the limited-edition bars sport four unique designs. Each creation encompasses a collection of empowering character traits which makes these bars an ideal gift for the women who inspire us, whether it be, our mothers, daughters, sisters, coworkers, soulmate, partner, friends or female mentors.
The “She Inspires” campaign helps to remind us that exceptional women don’t have to be celebrities or icons — there are women in our lives who continue to uplift us every day with their acts of love and kindness.
“Every woman in our lives is contributing something and it can be something big or small and they all matter and it makes a difference. The inspiration that we seek has always been close to us and we are proud to celebrate the Sheroes that are near and dear to us,” Kamy Devaguptapu, marketing director, Hershey India and APAC, said.
The classic Hershey’s packaging pays tribute to the women who are the heroes in our everyday lives and inspire us in one way or another and through this initiative, we hope to inspire our consumers to make their Sheroes feel special and become a part of their moments of goodness.” This is a chance to celebrate the amazing women in our lives. We love consumers finding our unique bars on store shelves and picking up a handful to share with women who inspire them.” Giving someone a ‘She Inspires’ bar is such a small thing, but the significance is huge.”
Tapping in to a tech-based concept to drive uniqueness, Hershey Thailand is honouring inspirational women in Thailand as part of the “She Inspires” campaign. Everyone can spotlight their Sheroes via the dedicated and interactive microsite celebratehershe. com. Every limited edition Hershey’s bar features a unique QR code that directs consumers to this interactive platform, where they can nominate and celebrate their Sheroes.
Using an AI-powered tool, consumers can then build personalised cards of appreciation in a few simple clicks. Consumers upload a photo of their Shero and click on unique qualities to make a card and poem that is tailored to their Shero’s personality.